Lorem ipsum dolor sit amet, consectetur

Chrome kept third-party cookies — but the tracking model is still eroding. Why first-party data is now the foundation of college enrollment marketing.

The Common App opens for Gen Alpha — students born starting in 2010, the high school class of 2028 — on August 1, 2027. Because college search behavior forms in sophomore and junior year, 2026 is the last full year for enrollment teams to modernize content, channels, web experience and data infrastructure before Gen Alpha application volume arrives.

Gen Alpha starts applying to college in August 2027. See how they differ from Gen Z and what enrollment marketers must change now to recruit them.