Boxcar Digital is your locally-rooted partner uniquely equipped to meet the nuanced enrollment challenges of New York’s colleges and universities, from full-time to non-traditional, part time and professional programs.
Our Strategy
Our Strategy
Meeting the student where they are
Built for a cookie-less future, Boxcar Digital leverages first party data and emerging digital tactics to unlock engagement that augments your in-house team and beats your current agency.
01
SMS & Mobile Messaging
No more emails lost in inboxes.
Rapid
Rapid
Engaging
Engaging
Adaptable
Adaptable
02
Social Domination
TikTok, Instagram, Snapchat, Spotify content developed specifically for each platform.
Flexible
Flexible
Kinetic
Kinetic
Dynamic
Dynamic
03
AEO Optimization
Precision targeting of neighborhoods, districts, and counties to reach the right students at exactly the right moment.
Analytical
Analytical
Mobile-first
Mobile-first
Modular
Modular
04
Program & Affinity-Based Marketing
No more generic campaigns. Memes for engineering, ambition-driven videos for business, real-world content for continuing education.
Authentic
Authentic
Captivating
Captivating
Unique
Unique
Pathway from Attention to Enrollment
Pathway from Attention to Enrollment
Enrollment is Evolving. We’re Leading the Way.
Boxcar Digital transforms every touchpoint into an impactful moment.
Step 1
Step 1
Pre-Marketing
Engaging students (and parents!) long before campus visits or college fairs.
Step 2
Step 2
Active Recruitment
Intelligent creative and personalized digital experiences from application season kickoff to final deadlines.
Step 3
Step 3
Data-driven follow-ups throughout acceptance windows, driving yield higher.
Step 4
Step 4
Alumni & Fundraising
Continuous, evergreen relationship-building beyond graduation.
Why Colleges Choose Boxcar Digital
Funnel Coverage
Funnel Coverage
From mobile messaging to TikTok, we deliver data-backed, student-first campaigns that drive results at every stage of the funnel.
Boxcar Digital helps institutions recruit smarter and engage deeper.
Platform Expertise
Platform Expertise
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We meet students where they scroll - building creative that feels native, not intrusive, across the platforms Gen Z actually uses.
Boxcar Digital builds content that breaks through the scroll.
Personalization
Personalization
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Every campaign is tailored to your voice, your goals, and your student audience - with A/B testing built in from day one.
Boxcar Digital personalizes outreach that scales with confidence.
Team Extension
Team Extension
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We work alongside your admissions and comms teams, bringing speed, clarity, and extra hands when you need them most.
Boxcar Digital is the enrollment team’s sixth man and secret weapon.
Frequently Asked Questions
Who is Boxcar Digital?
Can Boxcar Digital manage recruitment for specific programs?
How does Boxcar Digital handle student data privacy and compliance?
Do we have to replace our entire marketing approach?
What does mobile-first mean?
What is Answer Engine Optimization (AEO)?
