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How Gen Alpha Discovers Colleges: TikTok, AI and Search
Gen Alpha discovers colleges through a blended ecosystem: traditional search, social search on TikTok, Instagram and YouTube, peer and creator content and AI answer engines like ChatGPT, Perplexity and Google AI Overviews. Colleges need presence in all three layers — including AEO/GEO, structuring content so AI systems can interpret, summarize and cite it.
