As Civic Hall prepared to open its new Union Square space, they sought a brand and digital experience that matched their bold vision for civic innovation. Boxcar Digital helped translate their mission into a modern identity and website that inspire connection, inclusivity, and action.
Overview
Civic Hall is a cutting-edge venue that was founded with a simple idea: to create a space that incites growth, collaboration and celebration. With partners like Google, Amazon and Microsoft, Civic Hall hosts premier classes, events, and programs. To extend its impact beyond physical walls, Civic Hall partnered with Boxcar Digital to craft a digital presence that embodies its ethos of accessibility and innovation. Boxcar Digital distilled their operational essence and defined their target audience, ensuring Civic Hall’s message resonates clearly.
Opportunity
Civic Hall has always had a unique and forward-thinking mission: fostering opportunities for communities within the tech space. However, their branding did not fully encapsulate the innovative essence or dynamic role they play as a hub for progress and collaboration. While their mission is both bold and impactful, there was an opportunity to better align their website, logo and overall branding with the forward momentum of their work. The existing design elements felt traditional, and the storytelling could be further developed to reflect the vibrancy and modernity of the Civic Hall community.
Design
“The design subtly honors its location, Union Square, New York. Using the timeless elegance of Helvetica font, a staple of the city’s design history seen in its iconic subway signage, allows the essence of the city to resonate within the design.”
Design
“The design subtly honors its location, Union Square, New York. Using the timeless elegance of Helvetica font, a staple of the city’s design history seen in its iconic subway signage, allows the essence of the city to resonate within the design.”
Modern Digital Presence
Civic Hall’s rebrand represents a thoughtful reimagining of its identity, ensuring its brand presence authentically tells its story. The new design feels innovative and modern, mirroring the dynamic and forward-thinking nature of the space itself.
Impactful and Story-Driven
The logo is both smart and contemporary, reflecting the heart of Civic Hall’s mission and its commitment to fostering innovation and progress. This refreshed identity now aligns seamlessly with the organization’s core values and vision for the future.
Results
Results
The redesigned Civic Hall website features thoughtful design, strong SEO and intuitive user experience—mirroring the creativity and connection found in its physical space
Team: Maxwell Morgan, Sophia Velasquez, Kent Ortiz, Campbell Briggs
